We couldn't be happier with the Xada software, website design and development services provided by AB Web. From start to finish, the team was professional, responsive, and truly understood our requirements. They delivered a sleek, user-friendly website that perfectly represents our brand. I highly recommend Xada Products Management Software and their services!

Mark Crotty

Director at Office Choice

We have engaged the services of AB Web to assist with our promotional products strategy, specifically utilising their middleware solution, Xada, to develop our promotional products website. In addition, we have worked with AB Web on web customisation, and the experience has been outstanding. The team at AB Web has been great to deal with. Phil’s deep understanding of workflow, combined with Andrew’s expertise in Xada, has helped us achieve positive outcomes. The advanced rules-based automation, while requiring effort to implement, has allowed us to accomplish what would have otherwise seemed impossible. More importantly, once the rules are in place, our websites require minimal ongoing management, freeing up valuable time for our team. One of the standout aspects of working with AB Web is their responsiveness and reliability. They are always accessible when needed and quick to address any challenges that arise. It’s also reassuring to know that they actively listen to feedback and incorporate valuable suggestions into their ongoing upgrade path, with regular enhancements being pushed out. Beyond the scope of their engagement, Phil took the time to review our business rules, offering insightful recommendations to improve performance—demonstrating their genuine commitment to our success. Even after project completion, AB Web continues to seek ways to enhance our experience and optimise our outcomes. We highly recommend AB Web. They are great people with a great product, and without their support and the Xada platform, we are not convinced we would have successfully launched our project. Their care, expertise, and dedication have made a significant difference.

Neil Zaltsman

Director at Worldwide

Xada is a powerful tool designed to help us efficiently manage large and complex product data catalogues. Its powerful features enable us to enrich data and integrate to our e-commerce platform, making it easier to manage vast amounts of data, something that was manual and time-consuming before. One of the standout aspects of Xada is its support team; They actively listen to our feedback and work to incorporate new features, ensuring the tool evolves alongside our requirements. Additionally, their support team has proven to be responsive and helpful, addressing our inquiries quickly and providing effective solutions or training whenever we encounter issues. This level of support greatly enhances our experience with the platform, allowing us to use it to its fullest potential.

Josh Nelson

Director at Supply Crew

We first engaged AB Web with a complex problem to manage and publish a large, complex online catalogue. Andrew and Phil cleverly came back with Xada as the solution and it has given us the IT transformation that our business needed. There has been a lot of work put into understanding our business and industry to help solve all the little challenges along the way. It has been fantastic working with local people who you can talk with face to face and seeing the customisation come to fruition. We are really pleased with the work that has been done and the ongoing supportive relationship that has been created with AB Web.

Claire Dyson

Director at Gearup Promotions

AB Web has been fantastic to work with! Their web design expertise helped me bring my “Merch Made Simple” vision to life and create a streamlined, user-friendly site that makes online ordering effortless. On top of that, the purpose built Xada software is a game-changer for the promotional industry. Powerful, efficient and tailored specifically to our needs. The team is responsive, knowledgeable and truly understands the industry. Great work team on creating positive customer experiences and your endeavours to learn the promo industry.

Steven Cornin

Director at Easy Promo